It’s one of the world’s premier names in luxury hospitality. But Four Seasons’ guest communications were inconsistent from the corporate level, and varied greatly from one hotel to the next.
The brand sought a complete overhaul of their email marketing communications. We created a highly-personalized quarterly eNewsletter incorporating targeted offers and data-based recommendations per guest preferences and behaviors. In addition, we created a unique template for elite guest communications and marketing curated experiences, as shown here.
On mobile, the call-to-action buttons update automatically allowing users to easily call or email for more information.
